Consulting
“Liz’s ability to dive in to any subject matter with a clear, concise and confident voice meant that I never had to worry about delivering on large, complex, globally strategic projects. Whether working on thought leadership collateral, web site content strategy and voice, or researching and writing support for a multi-collaborative book project, Liz's can-do attitude, calm demeanor, and ability to work well with any team made her indispensable.”
Thought Leadership/
Ghostwriting
What’s your passion? Leadership philosophy? Technological innovation? Digital disruption? Managing millennials? As an experienced storyteller for the C-suite, I have written visionary books for C-level executives on these and other topics.
I have planned and executed comprehensive thought leadership programs, including writing books, e-books, whitepapers, blogs, infographics, by-lined articles, presentations and scripts, and related social media.
The process involves the development of an overall content strategy, key stakeholder and subject-matter expert interviews, and the writing, editing and creative direction for the production of materials, and a release campaign with launch, website, blogs, social media, and more.
Liz is not only a writer and content strategist, but a season marketing professional in many functional areas — social media, communications, message development, and branding.
Brand Strategy
Your brand is promise of value. It’s based on the experience your customers have with your products and services. The value is inherent in the “contract” you sign with your customers when you deliver your products and services. And its the personality that your company communicates along the way.
Comprehensive brand services include: stakeholder-focused research (first phase); positioning statement and elevator pitch, brand architecture, messaging (second phase); development of branding guidelines, and internal and external roll out (third phase). But it’s your brand, so I’m willing to work out a flexible strategy, consisting of any or all of these elements—whatever suits your needs best.
“Elizabeth had a good understanding of the aims and purpose of our group and successfully developed a marketing strategy and website, as well as moving our fundraising and membership goals forward.”
“A seasoned professional, Liz delivers quality content and detailed review. I would work with Liz again in a heartbeat and would recommend her to any organization looking to implement fully integrated communications plans.”
Integrated Marketing
Integrated marketing does more than increase market share, it strengthens your brand through consistent voice and clarity of vision. Writing strategies for integrated marketing communications takes me to a happy place! Elements can include: PR, blogger and viral outreach campaigns; internal and external product and/or service release plans; and the creation of supporting messaging and collateral pieces.
To support plans, I’ve conceptualized (including design/thematic) and written: annual reports, corporate and product brochures, newsletters, blogs and by-lined articles, success stories, press releases, infographics, presentations and scripts, and promotional videos.
“Elizabeth made a huge impact on our marketing efforts. Marketing as a team noted how impressed we were by the quality, professionalism and timeliness of her work. Her performance was always exceptional; deliverables were high-quality, on schedule, and within budget.”
“Elizabeth was supportive, compassionate and she listened. She is the type that will come up with an idea, and follow through to successful completion. Her writing skills always exemplified exactly what our products needed when customizing it for each market.”
Content Strategy
No project is too big or too small. I can easily narrow my focus depending on your needs. I’ve written strategies for: a massive website redesign (1,200 product SKUs), online community creation (G20 Summit Social Mobile Site), SEO optimization, integrated social media campaign (user conference social media plan), and loyalty and link back programs.
“A truly talented writer with an impressive knowledge of enterprise B2B products and communications strategy as a whole, Liz was a pleasure to work with. Working with tight deadlines and complex messaging frameworks, Liz was always prepared to supply well-researched, industry-specific content for a number of projects including whitepapers, c-level thought leadership blogs, web copy, events marketing and more.”